LendInvest has appointed Ian Boden as Sales Director.

Boden joins LendInvest with over 35 years’ experience in financial services, specialising in buy-to-let and commercial mortgages. During his career, Ian has held a variety of roles from wealth management and customer relationship management to senior management positions.

Most recently, Boden was head of commercial mortgages and portfolio management at Aldermore Bank, where he spent five years. Previously, Boden was local director and head of mortgages at Lloyds Bank for their Northern England network, and was a regional premier manager for HSBC, among other roles. Ian holds an advanced diploma in financial planning (AFPC) from the Chartered Insurance Institute.

At LendInvest Boden will be responsible for leading the growing business development team and helping to introduce LendInvest’s expanding product range to new markets.

The appointment follows a string of strategic hires within LendInvest’s business development function, including four new BDMs based outside of London.

Matthew Tooth, chief commercial officer at LendInvest, said “This year our sales team has grown in direct response to the demand we are seeing in the market. It’s great to have someone of Ian’s calibre joining us to lead that team. Bringing years of sector experience with him, Ian has a unique skill set that makes me confident he is the right man to be driving our business into new areas, both regionally and from a product perspective.“