Siemens Financial Services (SFS) has appointed Julian Hobbs as Chief Executive Officer of the Commercial Finance division.

Hobbs joined the SFS Commercial Finance business in December 2010, following previous sales and risk roles in the asset and receivables financing industries, more latterly as Managing Director of Deutsche Leasing’s operations in the United Kingdom and Ireland.

Whilst at SFS, Julian has held the roles of Business Development Director and Sales Director, leading the development of the mid-market asset finance and invoice finance sales channels.