Ultimate Finance Group has announced four new senior appointments across the business, New hires include Steve Noble, who takes the role of Chief Operating Officer (COO). Noble comes with over two decades of experience in the financial services arena, having held senior roles at high street banks and challenger organisations, and is the latest addition to the executive team.

Ron Robson, CEO at Ultimate Finance, commented: “Steve has a tremendously varied base of experience, spanning risk, operations, relationships management and sales. His understanding of the financing needs of SMEs is unrivalled. Bringing such a highly-respected expert on board is a real coup for Ultimate and we are delighted to welcome him to the team.”

Ultimate Finance has also hired Vince Tovey to head up its national Trade Finance and northern regional sales teams. The sales team will be further bolstered with the two further additions. Rob Mercer joins from Ezbob, and takes the role of Senior Regional Director for Ashley Finance, and Jenna Forbes leaves GE Capital to manage the Direct Sales & Telemarketing team.