New research from GoCompare has revealed the £41billion bill for modern goods and services -things that are sapping our finances now, but which most of us wouldn’t have been paying out for just 10 years ago.

The comparison site has identified 20 so-called ‘Nouveau Bills’ that are costing UK adults £66 a month or £788 a year on average, including mobile data, tattoos, streaming services, online casinos and bingo sites and online subscriptions.

In a short period of time, new technology has transformed the way we live – from the way we communicate and access information to the way we shop and entertain ourselves.  While the obsession with self-improvement has also changed what we spend our money on.

Rank ‘Nouveau Bill’ Cost Percentage of people paying for
Monthly Yearly
1 Broadband £20.36 £244.32 72%
2 Smartphone contract £13.59 £163.08 57%
3 Tattoos £3.68 £44.16 6%
4 TV streaming service (e.g. Netflix) £3.54 £42.48 32%
5 Beauty treatments (e.g. eyebrow threading, manicures, false nails, spray tan) £3.18 £38.16 14%
6 Subscription delivery service (e.g. Amazon Prime) £2.52 £30.24 23%
7 Online casino/online bingo £2.26 £27.12 7%
8 Mobile data £2.19 £26.28 26%
9 Coffee pods (e.g. Tassimo, Nespresso) £1.90 £22.80 16%
10 Online newspaper and magazine subscriptions £1.66 £19.92 9%
11 Hand car wash/detailing £1.57 £18.84 13%
12 Playstation Plus or Xbox Live subscription £1.38 £16.56 9%
13 Self-storage (e.g. Big Yellow, SafeStore) £1.20 £14.40 2%
14 Gaming in app purchases for power-ups, etc £1.05 £12.60 11%
15 Teeth whitening or Botox injections £1.05 £12.60 3%
15 Music streaming service (e.g. Spotify) £1.03 £12.36 13%
17 Ready to cook meal delivery service (e.g. Mindful Chef, Hello Fresh) £0.82 £9.84 5%
18 Online subscription book service £0.63 £7.56 4%
19 Cloud storage £0.45 £5.40 9%
20 Paid for mobile phone apps £0.41 £4.92 7%
21 Other £1.19 £14.28 2%
Average total spend by UK adults £65.66 £787.92  

The survey also asked participants which of the modern goods and services they couldn’t live without.  Broadband (72%) headed the list followed by smartphones (52%), mobile data (26%), TV streaming services such as Netflix, Now and Amazon (23%) and subscription delivery services such as Amazon Prime (14%).  Other modern-day essentially were music streaming services including Spotify and Deezer (10%), beauty treatments including eyebrow threading, manicures, etc. (8%), coffee pods (8%), cloud storage (8%) and online newspaper and magazine subscriptions (6%).

Commenting on the research, Georgie Frost, Consumer Advocate at GoCompare said “These figures just go to show the extent to which our budgets have been stretched in recent years.  At a time when incomes have remained relatively unchanged, finding budget for up to 20 new bills in our lives is a big ask.  It wasn’t so long ago that we just had to worry about the basic household bills and perhaps the cost of running a car.  Now, most of us have also acquired a list of online subscriptions, contracts, treatments and services that we suddenly ‘can’t live without.”