Short term lender Oakam, has appointed Julie Haugen to Chief Product & Marketing Officer. Most recently, she was Oakam’s Head of Digital Strategy & Customer Experience, playing an instrumental role in the digital transformation of the business. In her new position, Haugen will drive customer-led digital product innovation through closer alignment of Oakam’s marketing and product teams.

Frederic Nze, CEO and founder of Oakam said “Oakam’s mission is to put customers in control of their finances. To us, this means that their involvement in the product creation and development process is non-negotiable. From the beginning we’ve co-designed our products with our customers, and mobile has allowed us to do it better and on a larger scale. The ability of Julie and her team to turn customer insights into innovative solutions will be a game-changer as we set our sights on extending credit access to even more consumers.”