Bibby Financial Services (BFS) has announced that it has appointed Joe Waters as Head of Sales as it seeks to develop its services to small and medium-sized enterprises (SMEs) operating in the South of England.

With industry expertise spanning over 30 years, Waters has held several senior positions in financial services, specifically supporting UK SMEs. He most recently served as Director at Partnership Invoice Finance and was also a Founding Director at Gener8 Finance as well as held roles at PwC.

Gary Davis, Regional Sales Director – South at Bibby Financial Services, said: “BFS is continuing to expand throughout the UK to meet the funding demands of SMEs across the country. The current business environment means businesses need all the support they can get, so we are pleased that we have been able to strengthen our London-South team by appointing Joe.

“Joe brings a wealth of experience in financial services, and we are confident he can help consolidate and build on BFS’s reputation in the South of England as a bespoke provider of financial services for UK SMEs.’’