Henry Howard Finance (HHF), has added to its management team by appointing Anne Williams as Chief Operating Officer (COO). Williams has more than two decades of senior management experience at GE Capital.

Joining GE Capital in 1994, Mrs Williams quickly rose up the ranks, eventually spending more than three-and-a-half years as fulfilment leader, helping the company improve service levels, productivity and secure a Financial Conduct Authority (FCA) licence.

Williams, originally from south Wales, will work under the direction of Group Chief Executive officer and co-founder Mark Crook, as well as the HHF group board.

Group Chief Executive Officer, Mark Crook, said “Anne’s appointment reflects the forward-thinking ethos of Henry Howard Finance. The board and I are confident that her calibre and experience will prove vital in our ongoing efforts to support productivity and growth, while ensuring that HHF remains a first-choice funder for clients across the UK.”