Martine Catton has been appointed Chief Commercial Officer for Just Cash Flow.

Just Cashflow Executive Chairman, John Davies, said “Martine will further strengthen our management team with her extensive industry experience that includes key roles with Catalyst Business Finance, Aldermore Bank, Barclays and Hitachi Capital.”

“Over the past three years I’ve worked closely with Martine as a fellow Board member of the Association of Alternative Business Finance and have been tremendously impressed with her industry knowledge and the fact she shares my passion for helping UK SMEs invest and grow.”

Caton said “I’m delighted to be joining such a well-managed, ambitious business that shares my desire to deliver innovative solutions for the SME community. As a lender, Just Cashflow has the right balance of experience, technology, such as Augmented Intelligence, and human intervention with a clear strategy of helping their customers stay in business.”

“I’m pleased to be able to continue to develop relevant and creative facilities as COVID has changed the landscape and the toughest challenges surrounding working capital are still to come. SMEs are going to be key to the economic recovery and they will need the support of innovative alternative lenders.”