AutoProtect Group has appointed Tim Hudson to the newly created role of Chief Sales and Marketing Officer.

Hudson has extensive experience in the automotive industry in the UK and overseas, including senior Board and C-level roles in the leasing, manufacturer, auction and most recently automotive data and software sectors.

AutoProtect Group CEO Matthew Briggs said “The motor retailing landscape is changing at a breakneck pace. Tim’s experience across the automotive eco-system and deep insights into the evolving way people buy and use cars, the changing distribution models for new and used cars and the rapidly increasing digitisation of virtually every sector demands fresh thinking. We are determined to be at the forefront in leading positive change finding different and innovative ways to serve our customers. Tim’s experience and enthusiasm will be invaluable in leading this strategy.”