Callcredit Information Group has made two new senior appointments to help it better serve and protect clients in the age of the empowered consumer. Against a backdrop of Open Banking, GDPR and the ever-growing threat of fraud, Callcredit is seeking to provide better ways for brands to interact with their customers whilst also protecting them and their own business.
Kelli Fielding has been appointed Managing Director, Consumer Markets and John Cannon as Managing Director, Fraud & ID. The appointments reflect Callcredit’s continued growth in the Fraud and ID market and its enhanced focus on helping businesses improve customer experience throughout the lifecycle.
Mike Gordon, CEO, Callcredit Information Group said “Over the last year, our clients have had to wrestle with and get ready for a huge amount of regulatory change. At the same time, consumers have rightly become more and more aware of the value their data holds. People are increasingly happy to share personal information in exchange for more tailored goods and services. However, they are also mindful of the potential pitfalls and expect organisations to protect them and ensure they can transact in a secure and efficient manner. The appointments we have made reflect this changing dynamic and the continued growth of our business.”
“Regulatory change and new technologies continue to present new challenges and opportunities. Businesses that embrace these changes are the ones that will succeed. We want to ensure we are able to help our clients adapt to this shifting landscape and that they are able to help protect and inform consumers so they can make the right decisions.”