Credit reference agency, Callcredit has announced the change of its brand name to TransUnion, after being acquired by the leading global risk and information solutions provider in a £1 billion deal last month.
As a phased integration process begins, UK businesses and consumers will start to become familiar with TransUnion, which already has a presence in over 30 countries worldwide. The company will be referred to as ‘TransUnion, formerly Callcredit’ during the initial stage, as reflected in the logo, moving to simply TransUnion later this year.
Integrating into one brand is part of the strategy to maximise the combined international presence of TransUnion and Callcredit, and to drive enhanced value to businesses and consumers in the UK. It will also make it easier for companies when it comes to doing business, both domestically and internationally, by providing access to greater expertise across global markets.
David Neenan, International President at TransUnion commented: “We’re delighted to introduce the TransUnion brand to the UK today. Migrating the Callcredit business name to TransUnion will allow us to fully leverage the benefits that the integration brings and enable us to deliver even more to our customers in the UK and across the global markets that TransUnion serves. Together we’re a great match; Callcredit’s values and solutions are completely aligned to TransUnion’s mission of using information for good, so bringing the brands together marks the next milestone on our integration journey. However, during this time of change, our priority remains on continuing to deliver the excellent level of service and insight which Callcredit’s customers have grown to expect.”