CodeWeavers has appointed a dedicated key account director to work alongside and consult with the UK’s major groups.

Adam Canay, who has been promoted to the role,  has 15 years of motor experience, which started in a motor finance broker, combines a deep understanding of the motor retail environment, finance and technology. It is a background that means he can talk to dealers authentically, guiding them on strategies to optimise their digital approach to finance.

Canay said “In today’s increasingly omnichannel car retailing environment, technologies should not operate in isolation; an integrated strategy is required. Finance must operate across all platforms and with the latest FICO research suggesting 48% of all UK car buyers want to self-serve their next car finance agreement and the widely expected changes to the regulatory framework for dealer finance on the horizon; my job is to help dealers to future-proof their operating model. It is an exciting and for some challenging time; at Codeweavers we, have the resources, track-record and agility to help.”