Credit card specialist Newday has been fined £230,000 by the Information Commisioners Office (ICO) after they failed to ensure automated emails were sent to individuals who had consented to receive marketing.

Newday was fined £230,000 after it was found to have sent over 44 million spam emails.

Andy Curry, ICO Enforcement Group Manager, said “Firms cannot get away with failing to follow the rules designed to protect people from the irritation and, on occasions, distress nuisance calls, emails and texts cause..”