Data On Demand has announced the appointment of Mark Davison as its new Non-Executive Chair. Davison was a Board Level Director at Callcredit for over 20 years and was part of the Executive Team that oversaw three major transactions – for values of £100 million, £400 million and £1 billion. Davison exited his role as Chief Data Officer of CallCredit on the back of its billion-pound sale to TransUnion in August 2018.

Data on Demand says that the experience that Davison brings from his own career at one of the UK’s largest and most successful Credit Reference Agencies (CRAs) is invaluable to the fintech start-up. His guidance will support us in continuing to improve our solutions and add value for our customers.

Data On Demand produces a range of consumer data identification & verification, insight and marketing solutions. The Fintrace product is a data solution for tracing and verifying individuals used by CRAs, Debt Collection Agencies (DCAS), Bureaus and providers of IDV, KYC, AML, fraud prevention and asset repatriation services.

Fintrace improves customer engagement, contact performance and collection success as well as enabling businesses to meet their regulatory obligations.

The marketing database solution, Continue, is a reseller solution allowing partners to utilise channel data in direct-to-consumer communications.

The company was also recently showcased in Yorkshire Business Insider’s ‘Most Exciting Companies’, and has already signed multi-year deals with international PLCs.

Stuart Murgatroyd Chief Executive at Data On Demand said “We’re very privileged to have Mark Davison onboard. He’s a very well thought of and highly respected individual in the credit industry. His wealth of experience as part of the team that built and sold Callcredit is invaluable to us as a small team that have an exciting new product that is making waves in the collections, IDV and trace world.”

“It’s great to have some positive news in these recently uncertain times! Mark will enable us to improve our products and services and create even more value for our customers. Our development roadmap includes some ground breaking products which allow our clients to identify financial vulnerability and monitor financial activity long before it is identified by the CRAs. Right now, we have proven we can provide an uplift in contact data for the majority of the DCAs so we can help them continue to generate new revenue from their Clients without having to go out and win new business.”