Elevate UK has added four new members to its executive team. Lauren Darby joins as Vice President of Marketing, Karen Taylor as General Counsel & Director of HR, George Power as Senior Director for Product Development, and Steve Grice as Chief Technology Officer.

Lauren Darby is heading up Elevate UK’s marketing division, which includes leading the strategy and development of the Direct Marketing, Brand, CRM, Partnerships, PR and Social Media departments; having previously been at Experian. Karen Taylor joins the team on a full time basis , having worked with Elevate UK as a consultant since the launch of the Sunny brand in 2013. She was called to the Bar in 2004 and she has a wealth of experience in consumer credit, advising lenders in a variety of sectors in respect of the Consumer Credit Act, FSMA and general FCA compliance. George Power will be responsible for the evolution of the service portfolio and strategic partnerships. George comes to Elevate with over 20 years’ experience in international telecoms. Steve Grice will be leading all aspects of technology, having previously held various senior technology leadership roles in financial services, most recently at the Royal Bank of Scotland.

Scott Greever, Managing Director of Elevate UK, commented: “The four new additions to our UK leadership team each bring a level of experience and expertise that will be a tremendous asset to Elevate. We are dedicated to providing Sunny customers with an easy, quick and transparent service, with no hidden fees or surprises. These new appointments mean that we can continue to develop the business and help more people with their borrowing needs.