Equiniti has announced that it has changed its name to EQ to unify branding across its core business divisions.

EQ provides accessible digital services for regulated markets. It specialises in equity and investment products, pensions, payments and regtech, and performs administration and payment services..

The company says that the new label, EQ, aligns the company’s branding with its three core divisions: EQ Paymaster, EQ Boardroom, and EQ Digital; alongside the US division, EQ US.

Guy Wakeley, Group Chief Executive of EQ said “The change to EQ is strongly symbolic: as we enter a new decade, and a new era for Equiniti, we’ve been considering what this means for us.”

“It means a stronger purpose; a more collaborative, sustainable business; it means investing to protect vulnerable customers.”

“Our new brand represents the simplicity of our operations, the quality of our service, and our ever-increasing digitisation. We continually strive to care for every customer and to simplify each and every transaction. EQ embodies our motivation to achieve this.”

The company’s legal name will remain Equiniti Group plc.