Fintech platform Freedom Finance has announced that it has appointed Jake Ranson as Chief Customer Officer (CCO) to further drive its digital transformation. Ranson joins from Equifax where he held the position of Chief Marketing Officer for Europe.

Ranson will be responsible for furthering Freedom Finance’s customer strategy, helping potential borrowers to understand and unlock the power of their personal data to achieve the best possible outcomes for their individual circumstances. He brings significant expertise from the UK’s consumer finance market, particularly in creating digital products that make financial decisions engaging and straightforward.

Ranson, brings extensive knowledge in commercial strategy, digital innovation, and end-to-end product lifecycle management, will also lead the development and capabilities of Freedom Finance’s app, which removes complexity from applications to help every customer make the best decision from the products available to them.

Brian Brodie, Chief Executive Officer at Freedom Finance said “Jake’s appointment comes at a time where Freedom Finance is investing in technology and people to help carve-out exactly what borrowers want in the digital market. Freedom Finance recognises how coupled with secure and sophisticated technology, financial information has the potential to improve borrowers’ financial lives.”

“With years of experience in one of the largest data businesses in the world, I am delighted to have Jake join us at Freedom Finance. I have no doubt that his experience will further strengthen our leadership team and how the business meets customers’ requirements in a highly digitised world.”