The merger of Intrum Justitia and Lindorff was completed in June and following from the announcement the company has consolidated the two companies by introducing a new corporate identity and brand name: Intrum.
Mikael Ericson CEO and President of Intrum said ”Intrum is the undisputed market leader. This presents new opportunities for growth through joined resources, broader geographical presence and increased financial strengths to be able to make investments to secure long-term added value for all our stakeholders. To best make use of these opportunities we need to have one common strong brand – with one common interface to clients, customers and to society.”
“Being the market leader comes with a responsibility. Our more than 100 000 clients have high demands on an ethical business model supported by fair collection practices. We will provide our client’s and their customers with services that go beyond the standard of our industry. Our vision is to become trusted and respected by everyone that provides and receives credit. Through our dedication to helping our clients get paid, and their customers become free of debt, we will lead the way to a sound economy.”
The rebranding process will start on October 2nd in Sweden. The new brand will then be rolled out to the rest of the 23 markets later this year and in the beginning of 2018 with the aim finalize the rebranding process by the end of the first quarter 2018.
The name of the parent company will continue to be Intrum Justitia AB. When the implementation is completed, the subsidiaries will operate under the brand Intrum.