Investor in Customers (IIC) has awarded credit management firm Intrum UK its gold standard for ‘exceptional’ customer service for the fifth consecutive year. The company’s five-year run is unprecedented for businesses originally assessed as gold.

IIC’s ratings are based on a survey of Intrum’s customers, employees and management – assessing how well the business understands its customer needs and delivers services to meet them. The result puts Intrum UK in the top 3 percent of overall scores for all IIC clients, across all industries. The company achieved an overall score of 8.99 out of 10, up from 8.86 in 2017. Furthermore, it obtained an industry-leading net promoter score of +62% (up from +43% in 2017).

The results also highlighted that the company’s employees are highly motivated and engaged, taking great pride in delivering customer experience that is tailored to individuals.

Chris Collins, UK HR and Customer Experience Director, said “It is hugely gratifying to know that the efforts of our employees make such a profound difference to customers. It is vital that we continually evaluate and maintain a strong culture of engaging with customers in the right way.”

UK Managing Director Eddie Nott added: “We are delighted to be awarded gold standard by IIC for the fifth year running. I am immensely proud of the effort and diligence demonstrated by the Intrum UK team, all of whom are dedicated to helping customers in debt.”

Sandy Bryson, Director, Investor in Customers, said: “Intrum UK has achieved yet another exceptional score in this year’s assessment, making it 5 “Gold” assessments in a row. No other IIC client has ever achieved such success consecutively, where the first assessment was gold. Intrum’s overall score has increased year on year, which is testament to their hard work implementing the learning points and insights from the previous year’s assessment, and their ongoing passion for continuous improvement in their staff and customer experience.”