TotallyMoney, the credit report, eligibility, and comparison specialists and NewDay, a leading specialist financial services provider and one of the largest issuers of credit cards in the UK, have partnered together to re-launch the Fluid Credit Card. A new credit product designed to help Near-Prime consumers reduce interest payments and pay down their balance sooner with a balance transfer offer.

Fluid will launch with a highly competitive balance transfer offer of 0% for nine months. The offer will allow Fluid customers to move credit card balances from other credit providers to one place, giving them more time to pay down their balance without paying interest.

Payment flexibility has also been built into the new Fluid Credit Card with the option for customers to choose and change their own payment date up to twice a year. Account management tools and text alerts are also available to card holders, so customers can focus on staying on top of their balance and paying it off sooner.

Alastair Douglas, TotallyMoney CEO said: “Our partnership with NewDay gives customers an invaluable tool to help them manage their money and plan for a better financial future. We are dedicated to putting customers in control and helping them make smarter borrowing decisions. The Fluid balance transfer is a great match with our ambition to make credit better for everyone.”

Ian Corfield, Chief Commercial Officer, NewDay said: “At NewDay we are constantly evolving our product portfolio to meet the growing needs of the credit market. We’ve worked closely with TotallyMoney and identified that competitive balance transfer options for Near-Prime consumers were limited, so we re-designed the Fluid Credit Card to meet this need”.