Over 10% of consumers would prefer to take legal advice from robots according to a new report by Reboot Digital Marketing who analysed findings from Mindshare, The report surveyed more than 6,000 individuals from across the UK to see whether they would prefer robots or humans in eight different occupations/scenarios.
The report found that when making car comparisons with the intention to eventually purchase, a significant percentage of consumers would want robots (60%) aiding them instead of humans (40%). Thereafter, consumers would be most inclined to accept music/film recommendations from robots at 49% – though 51% would still opt to do so from other people (family, friends etc.).
Even though most consumers (75%) would still prefer humans to be MP’s, 25% would elect robots to be in this position of power. Moreover, despite the negative perceptions associated with bankers as a direct result from the fallout of the 2008 financial crisis, Consumers would still select humans (71%) over robots (29%) to be in their respective role.
On the other end of the scale, 11% of consumers would be least willing to take medical advice from robots. Similarly, only 14% of consumers would not feel apprehensive about receiving legal advice from robots.
Shai Aharony, Managing Director of Reboot Digital Marketing commented said “Automation is undoubtedly on the rise. As the technologies which underpin its development become more sophisticated and efficient, certain industries will certainly face the real prospect of robotics and artificial intelligence disrupting their traditional flow of human labour. Whilst the assumption tends to be that it will either be people or robots, I believe they will complement each other in different tasks and facilitate new types of jobs. What this research certainly demonstrates is that consumer currently favour humans as opposed to robots in a handful of occupations/situations. Although, as automation becomes more prominent and consumers understanding of it drastically improves, this may potentially change”.