A Cardiff-based fintech start-up has strengthened its team with the appointment a new board Director.

James Snow is joining SamePage Group as a Board Director. Previously Group Sales Director at Target Group and CEO of the company’s Loan Servicing business, Snow has over 25 years of experience in the sector. With a background in B2B financial IT sales, Snow will lead on Samepage’s sales and marketing strategy, leveraging his relationships with leading organisations such as Barclays, Credit Suisse, Deutsche Bank, DVLA, Investec, LV= , Morgan Stanley and Yorkshire Building Society.

SamePage was set up last year by Rob Evans and Gavin Johns after seeing the potential of implementing software solutions to deliver significant improvements in the finance services sector, particularly in terms of ‘speed of service’ and ‘cost of processing’. The cloud-deployed platform aims to simplify the entire loan application process for the for the UK credit industry by providing an entirely digital customer journey.

The appointment of Snow is a significant step forward for SamePage, according to co-founder Gavin Johns. The Commercial Director said: “We are delighted to welcome James to SamePage and this is an exciting step-change in our evolution. He is a highly respected figure in the industry and we are looking forward to leveraging his sales, strategic relationship and marketing experience across the consumer lending, commercial and investment markets.”

“He brings a depth of knowledge and hands on experience to support our ambition to become the ‘go to’ provider of technology solutions across the financial services industry and we’re excited about what the future holds.”