Santander has announced the appointment of Tracie Pearce as the new Chief Customer Officer for Homes.

In the new role, Pearce will be responsible for supporting our customers in all aspects of financing their homes. She will also lead the strategic development, digital transformation and innovation of our mortgage business in the UK. In addition to her UK role, she will be the Regional Business Owner for Home across Europe and will help drive an improved customer experience across all our European markets.

Pearce joins us from HSBC UK, where she is currently Director of Retail Banking with responsibility for their mortgage business, together with all Personal Banking products. Prior to this, she worked across a range of Building Societies in a number of product roles, including eight years at Nationwide, leading mortgages and then savings. She will join the Executive Committee of Santander UK and the Retail Executive Team for Europe.

Santander UK CEO, Nathan Bostock said “Tracie has exceptional knowledge of the UK mortgage market, twinned with proven leadership capability and an excellent record of delivery. Her experience, drive and customer-centric approach will be a huge asset to the bank as we look to transform our mortgage business in the UK and across the European region.”