Smart Energy GB has announced the appointment of Dan Brooke as the company’s new Chief Executive.

Brook will be joining Smart Energy GB in May, taking over from Smart Energy GB’s founding Chief Executive Sacha Deshmukh who is moving on to become Chief Executive of UNICEF UK. Smart Energy GB’s Director of Finance & Operations Alastair Gibbons will be acting as Interim Chief Executive between Sacha Deshmukh’s departure at the end of March and Dan Brooke’s arrival in May.

Announcing the appointment, Smart Energy GB’s Chair Mark Lund said “Dan is one of the leading communications and marketing practitioners of the last decade having for nine years served as Chief Marketing & Communications Officer and Board Champion for Diversity & Inclusion at Channel 4, in which time he oversaw the expansion of Channel 4’s digital marketing and the widely praised Paralympics campaigns of 2012 and 2016.”

“The board’s appointment panel, made up of a mixture of energy supplier and consumer members of the board, as well as an observer from the Department for Business, Energy & Industrial Strategy, were unanimous in their belief that Dan stood out from a very high quality field, for his leadership experience and skills, his expertise in consumer engagement across different consumer groups and in his passion for Smart Energy GB’s cause.”

“Smart Energy GB has played a critical part in the smart meter rollout thus far, which has seen almost 40 per cent of households already convert to smart meters and seen millions of tonnes of carbon dioxide reduction thanks to the greater energy efficiency enabled by smart meters in our homes. But, there is a very important role for Smart Energy GB in the next phase that will see the smart meter rollout completed and form a crucial backbone to the country achieving our Net Zero ambition. dan’s expertise leading teams delivering complex campaigns to very broad and diverse audience groups will be critical in the next period of Smart Energy GB’s campaign.”