TransUnion (formerly Callcredit) has announced that it has appointed David Finch as its new Chief Revenue Officer (CRO) to lead its go-to-market strategy and drive revenue for the UK business.

Finch joins TransUnion from Experian, where he spent three years as chief commercial officer EMEA and president for South Africa, and was instrumental in the expansion of both emerging and adjacent markets in EMEA.

With over 18 years’ leadership experience – driving and managing businesses across the UK, EMEA, USA and Asia – David is well-positioned to help TransUnion bring the full extent of its global offering to the UK market.

Finch’s role at TransUnion encompasses leading the go-to-market strategy and overseeing sales and relationship management for clients. David will be supporting CEO Satrajit “Satty” Saha in delivering TransUnion’s plan to grow revenue and market share through both its existing core credit solutions and innovative new products, to help UK businesses and consumers make better decisions using robust data and insights.

Satty Saha, CEO of TransUnion in the UK said “I’m very pleased to welcome David Finch to TransUnion as our chief revenue officer. With his extensive expertise which spans multiple industries – data, financial services and marketing – he will be a key member of our executive team and will lead our UK sales function.”