It’s estimated that more than 59 zettabytes (ZB) of data will be created, captured, copied, and consumed in the world in 2020 – compared to just 1.2 trillion in 2010. Managing and using these vast volumes can be overwhelming but acting on gut instinct when it comes to making strategic decisions and moving in new directions isn’t enough for firms that want to lead in their categories, or to simply reach their potential.

Ambitious businesses can gain a competitive advantage by tapping into world-class data and analytics capabilities and working with leading partners, to gain deeper insights to support digital transformation, drive efficiency and improve customer experience.

When Generali realised that they needed to become more agile and customer-centric, they engaged Dun & Bradstreet to help support their exciting innovation and data strategy.

In 2013, Generali engaged Dun & Bradstreet to help meet their objectives and ambitions in the data and analytics space. Firstly, data was cleansed, and customer records linked to a Dun & Bradstreet D‑U‑N‑S ® number. This unique nine-digit identifier is used to maintain up-to-date and timely information on more than 360 million global businesses. Dun & Bradstreet also enriched Generali’s matched customer records with key identification, demographic and upward linkage information – providing a deeper view of their client base.

Once a clean and standardised view of their customer data was in place, Dun & Bradstreet’s Market Insight tools were deployed to identify growth opportunities through market penetration and white space, helping to kickstart their aspiration of becoming a key global player.

Generali’s relationship with Dun & Bradstreet has evolved over the years and the two companies have built a successful strategic partnership, with Dun & Bradstreet data at the heart of their operations. The relationship has expanded, and Generali’s Employee Benefits division is also working with Dun & Bradstreet on compliance and due diligence solutions – mitigating risk to the company as they onboard new clients – as well as supporting additional market insight needs. To identify and mitigate risk to the business, Generali also uses Dun & Bradstreet Compliance and Risk data within their procurement function, to support supplier onboarding.

James Harrison,  Dun & Bradstreet,  Head of Insurance

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