Sidetrade launches gamification collections feature

30th June 2020

Sidetrade has today launched a new feature called CashTarget, which uses gamification for businesses who are restarting treasury performance.

As businesses emerge from pandemic lockdown, the dash for cash will intensify. With revenue proving unpredictable and loans running out, the focus needs to turn to accounts receivable – for invoices that remain unpaid.

Sidetrade says its new product CashTarget will enables managers and cash collection teams to track, allocate and manage collection targets at both individual and team level. It creates a more comprehensive ‘cash culture’ throughout the business, right acoss the order-to-cash process, for all the staff involved.

Rob Harvey, Global Director of solutions consulting at Sidetrade, said “Cash is king is truer than ever. For business leaders, it is crucial to create a much stronger cash culture, where every team is thinking about cash, whether that’s around sales, credit terms, receivables, or customer relations.”

“Everybody loves a competition, so injecting a little fun into a cash collection application has a big impact on performance and user experience. CashTarget adds value to individuals and teams, and gives employees greater visibility on their own actions. Who says cash collection can’t be fun?”