Data On Demand makes board appointment

3rd October 2025

Data On Demand has announced it has appointed Denise Crossley to its board.

Crossley is the former Group Chief Executive Officer and current Non-Executive Director (NED) of Lantern Group and served for more than 12 years as a Non-Executive Director of the Credit Services Association (CSA). She brings extensive experience in debt recovery, operational governance and the responsible treatment of vulnerable customers, in addition to her work as a NED and Consumer Duty Champion at Snap Finance UK.

Data On Demand says the appointment follows a period of strategic momentum, including the buy-back of shares from its original investor and enhancements to the company’s go-to-market capability. The board expansion supports the next stage of growth for the company’s flagship products FinTrace and KnowYourVulnerableCustomer (KYVC) brands.

Stuart Murgatroyd, CEO of Data On Demand, said “Denise is a highly respected leader whose practical insight into debt recovery and vulnerability will be invaluable as we scale. We are targeting 100% year-on-year ARR revenue growth in the next two years and are excited that Denise will be with us on this journey. As FinTrace and KYVC continue to deliver measurable impact, Denise’s appointment strengthens our board at a pivotal time for growth and execution.”

Crossley said “I’m delighted to join Data On Demand. The team’s commitment to responsible data use – improving engagement, protecting vulnerable customers and driving better outcomes – aligns with my values and experience. The next three years will be an exciting time for the business and I’m thrilled to support the team as they enter their next chapter of growth.”