Business decisioning data and analytics company, Dun & Bradstreet has announced the appointment of Susan McKay as International Chief Marketing Officer, based in London.
McKeay will lead Marketing and Communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European markets, India, China, Hong Kong and Taiwan, as well as the company’s global Worldwide Network. She will oversee the marketing and communications strategy across International and within-country markets, including brand and traditional and digital marketing initiatives.
McKay joins Dun & Bradstreet from multinational professional services firm TMF Group, where she was Global Chief Marketing Officer with responsibility across 85 countries and 120 offices for all marketing capabilities. Prior to that, Susan spent 15 years in Asia, where she held roles in Malaysia for TMF and in Singapore for Wolters Kluwer.
Neeraj Sahai, President, International, Dun & Bradstreet said: “Susan has a great track record of building and deploying high-performing marketing teams to support business transformation, across financial services, professional services, and the technology sector. I am confident she will be a great asset to Dun & Bradstreet and we’re all excited to have her onboard.”