Jaja Finance appoints Chief Customer Officer

7th October 2026

Jaja Finance has appointed Abby Vickers as Chief Customer Officer.

In the newly created role, Vickers will lead a combined Commercial, Product and Analytics function and take end-to-end ownership of Jaja’s customer and commercial agenda.

Vickers joins Jaja from Klarna, where she has been CEO of Klarna Financial Services UK since 2019, leading the UK financial services business through its FCA authorisation and build-out. She brings a track record of combining analytics, commercial and risk functions through periods of significant change.

Dave Goodman, Executive Chairman at Jaja Finance, said “Abby’s appointment strengthens our commercial leadership at exactly the right moment. Bringing Commercial, Product and Analytics together under her gives us one clear owner of our customer and commercial agenda, and her experience building and scaling propositions gives us a real advantage as we enter our next phase of growth.”