Jaja Finance appoints Executive Chair

15th October 2025

Jaja Finance has announced the appointment of Dave Goodman as its new Executive Chairman Designate, whilst FCA approval is finalised. 

In this newly created role as Executive Chairman Designate, Goodman will lead the board, support Jaja’s leadership team in delivering its strategic vision and provide expert guidance on scaling profitable portfolios. He will also ensure Jaja’s readiness for enhanced FCA regulatory requirements, positioning the lender for long-term sustainable growth. 

Goodman brings a wealth of experience in building and scaling profitable credit card businesses, most notably in his previous role as CEO of 118 118 Money, where he led transformative growth and operational success.  

Francesco Di Costanzo, Chief Executive Officer at Jaja Finance, said “We’re delighted to welcome Dave as Executive Chairman Designate. His understanding of the financial landscape and his commitment to delivering simple, fair, and efficient credit solutions will be pivotal in driving our strategic priorities and accelerating our growth, while we continue to focus on delivering exceptional customer service. 

“Dave’s appointment strengthens our leadership and builds on our momentum in innovation, bringing us closer to our ambition of becoming the market leader in consumer credit.”