Callcredit has announced it’s new management team within the Group’s Marketing Solutions division. The new, seven-strong team sees specialists from across Callcredit’s Marketing Solutions division move into new roles and consists of Chris Prior who will head up the division’s retail, financial services and automotive teams; Ryan Kemp who heads the partnerships team; Gary Childs, head of insight & commercial development; Cyril Law, technical solutions director and Paul Braithwaite, who has been appointed as commercial manager. Two members of the team who joined Callcredit last year, Rick Lamb, head of operations at Latitude Digital Marketing, and Andrew Kimberley, head of digital sales and strategy, also at Latitude, continue as part of Marketing Solutions’ leadership.
Speaking about the new leadership team April McNicholas Managing Director of Callcredit Information Group’s Marketing Solutions said: “We believe that success is achieved through genuine partnerships with our clients. As we refocus our Marketing Solutions business, we needed a team in place who can help our customers grow their businesses by helping them unlock the value of data and enabling them to effectively engage and communicate with their existing customers as well as acquiring new, lower cost, more profitable customers. ”
Callcredit’s Marketing Solutions division converts data into insight and intelligence, giving businesses the knowledge they need to navigate the complex world of data to achieve their marketing objectives.