Debt charity welcomes BNPL regulation launch

14th July 2026

StepChange Debt Charity has welcomed the long-awaited Buy Now, Pay Later (BNPL) regulation coming into force on Wednesday this week (15th July), which will mean all BNPL products come under FCA regulation and include consumer protections in line with borrowing such as credit cards and personal loans.

The charity has laid out what the changes will mean for shoppers using BNPL going forward.

  • Affordability checks – BNPL lenders will be required to carry out checks to make sure the BNPL loans will be affordable to borrowers, much like someone would have an affordability check on a credit card before being approved.
  • Clearer information when making purchases – customers will be given clearer information when taking out a BNPL loan, including details about the agreement and what could happen if payments are missed, making it easier to recognise as a form of credit.
  • Access to complaints – If something goes wrong, customers can complain to the BNPL provider, but if they aren’t satisfied with the response, they can then go to the Financial Ombudsman Service (FOS), which is free and impartial.
  • Support for customers in financial difficulty – BNPL lenders will be required to proactively identify and support customers in difficulty, and provide information on debt advice and what support customers can get if they’re struggling to repay.

Responding to the new regulation, Vikki Brownridge, CEO at StepChange Debt Charity, said “StepChange, alongside other consumer groups, have been sounding the alarm about unregulated BNPL for more than five years. There’s no doubt that BNPL can be a useful form of credit – especially as it’s usually short-term and interest-free – to spread the cost of a bulky expense. However, as with any form of credit, regulation is vital to protect customers if something goes wrong and ensure people aren’t being offered credit where it’s not affordable – something which will trigger debt problems, as we see all too often.

“Consumers can go on using BNPL in the same way as before, but it’s important to be aware of the new protections. If you are finding yourself struggling to keep up with payments, rather than taking on more credit or BNPL agreements, we would always advise seeking free and impartial debt advice to help get back on track.”