Afin Bank appoints Head of Product and Proposition

Afin Bank has announced that it has appointed Beth Jeffs as Head of Product and Proposition.

Jeffs joins from the Nottingham Building Society, where she was Senior Mortgage Propositions Manager. She has previously held roles at providers including HSBC, Coventry Building Society and Sainsbury’s Bank in product and credit risk areas. She will oversee the strategy of lending products for Afin’s target customer base of borrowers who struggle to get home loans from mainstream providers because their circumstances do not meet lenders’ inflexible product and affordability criteria.

Jeffs will report into Charles Resnick, Chief Financial Officer for Afin Bank, who takes on responsibility for the bank’s lending and savings strategy, overseeing a product roadmap for the growing bank which only launched last year. Resnick said: “Having recently taken on overall responsibility for the bank’s product strategy it was key that we hired someone with experience in the sector and philosophy of product innovation, as we grow the bank. Beth is a key strategic addition to our team, bringing an important focus on the development of mortgages and savings accounts that combine Afin’s technical ability and understanding of the marketplace to create products that customers want and need.

“Her experience of both the banking and mutual sectors is invaluable in helping us to balance our commercial objectives while ensuring we maintain our customer-first approach for people who are underserved in the UK.”