social media posts

Nine in ten social media posts offering low quality financial guidance

13th May 2026 Consumer Collections | #featured #social media posts

Financial guidance shared by ‘finfluencers’ on popular social media platforms is generally low quality, despite being widely used by UK adults, according to new research released by Queen Mary University of London, supported by Aberdeen Group Charitable Trust. The research analysed nearly 2,500 finfluencers on Instagram, TikTok and YouTube, alongside a survey of more than…

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social media posts

Nine in ten social media posts offering low quality financial guidance

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