Credit, Collections & Insolvency News
As a corporate communications consultant with specialist expertise in financial services, it’s been a privilege to be part of the inaugural Credit and Collections Industry Awards which celebrate excellence and innovation across credit, lending and collections.
The high standard of entries and breadth of impressive initiatives certainly brought to light the consumer-first approach that’s been widely adopted across the industry and further propelled by the implementation of Consumer Duty.
With winners spanning a range of sectors, from banking to energy, it was refreshing to see the innovative thinking and adaptability at play. Unsurprisingly, technology and artificial intelligence (AI) were front and centre, although firms were quick to address the need for balance between the human and technological aspects. Congratulations to all the finalists and of course the very deserving winners!
More than 50 companies had taken part to showcase their successes, something which is pivotal to enhancing brand reputation and building trust. Customers need to know that your product or service delivers on its promise and awards are a great way to demonstrate that.
In research conducted with consumers earlier this year, we found that the majority prioritise brand reputation over product and price. And over seven in 10 (73%) would search online to find out about a company’s reputation before choosing them. By demonstrating credibility, firms can build trust that will help drive growth.
That said, awards are just one of many tools in the box and should be part of a broader, holistic approach to brand management. To find out more, register here for Amp’s webinar ‘Brand building and reputation management’ on Thursday 18 July at 11am.
By Dee Gallagher, founder of Amp Corporate Communications
