4D Contact appoints Non Executive Director

4D Contact has announced that it has appointed Martin Kirby as its new Non-Executive Director.

Kirby has over 30 years of leadership experience across Business Stream, Kier Group, Adecco UK, and Bupa Healthcare.

Alongside his MBA from INSEAD, Martin is a Fellow of the Chartered Institute of Credit Management (FCICM) and an active member of its advisory board. 

Mark Smith, CEO of 4D Contact said “Martin’s appointment is a critical step in our global expansion plans, his track record of reducing DSO, improving cash flow, and leading high-performing teams will be invaluable as we continue to support our international clients. Martin brings not only expertise but also lived experience of the challenges businesses face in order-to-cash (O2C) management.”