Dun & Bradstreet offers small businesses access to decision making platform

Business decisioning data and analytics specialist, Dun & Bradstreet has announced that it is offering a free Business Essentials package to support small businesses in the UK mitigate risk and restart growth in the wake of the COVID-19 pandemic. The company is also making a number of resources available to public sector organisations in support of efforts to stimulate business recovery.

The companies says that the world is experiencing an unprecedented and challenging situation, leaving businesses of all sizes facing an uncertain future. Small and medium enterprises (SMEs) make up 99% of the UK’s private businesses and are the backbone of both the economy and our wider community. Keeping them afloat in turbulent times is a key priority for the UK economy and for society.

Businesses need data to inform critical decisions, more so now than ever before. Dun & Bradstreet is offering free access to key data and analytics to help UK SMEs with both their risk management and marketing activities, helping them to protect and grow their business. The data provided can help businesses to find new customers, retain current ones, and assess their exposure to risk using information on credit scores to manage on-time payments and take decision on how much credit to extend.

For a three-month period, eligible companies will be able to take advantage of D&B Credit Essentials – to monitor credit rating of their own business and others, often used to inform funding decisions, and as a tool to identify risk. They can also access D&B Hoovers Lite – to gain access to critical data and analytics that can help their sales teams make smarter decisions on how to prioritise their prospecting and retention efforts, and identify new customers to target

Ed Thorne, Managing Director of Dun & Bradstreet UK said “A large number of organisations across multiple industries are going to feel the effects of the outbreak, but it’s likely that smaller businesses will feel the most impact and require the most support to survive the current environment.”

“We’ve been working to identify ways we can use our data and analytics to help as much as we can. Whether that be providing data science resources and information to governments or commercial data to help small businesses, we’re all in this together and it’s important to share resources in such uncertain times.”