Pulse Cashflow appoints Regional Director

Pulse Cashflow Finance has announced the appointment of Martyn Freshwater to the role of Regional Director to support the growth plans of small and medium-sized enterprises (SMEs) across the Midlands and Central region.

Freshwater brings over 30 years of experience and extensive knowledge of the finance sector, having held both regional and leadership roles with both mainstream banks and independent funding providers.  The majority of his career was spent at Lloyds Commercial Finance moving on to enjoy spells at Investec, Bibby Financial Services and Advantedge Commercial Finance prior to joining Pulse Cashflow.

Commenting on the appointment Martin Bennison, Sales & Marketing Director at Pulse Cashflow said “Martyn is a great addition to the team and brings a credible reputation for working with businesses to support their funding needs.  We are seeing an increase in businesses looking for funding support as they move forward and look to take advantage of the opportunities arising.  His wealth of experience will prove valuable as we continue to demonstrate our ambition and flexibility in delivering funding to support the growth of businesses across the UK and we are absolutely delighted to have him on board.  With a healthy level of funding available, we are looking forward to helping more SMEs realise their growth plans.”