Scottish startup HubSolv has rebranded its automated client portal for the insolvency industry, formerly known as Ibby, under the new name HubSolv Messenger, to strengthen the identity of its fintech products.
The rebrand follows HubSolv’s expansion as the firm works on a new product for a wider market that will leverage the branding originally designed for its messaging portal.
Fraser Hamilton, Co-founder of HubSolv, said: “As we evolve our products and explore other markets, the original Ibby branding has moved to become part of our latest development project. We took this opportunity to reshape our client portal to strengthen the relationship between HubSolv and our client portal.”
“The rebranding is expected “to re-establish the promise of the fully-integrated solutions that we offer our customers with the HubSolv suite”
“The new name of the portal reflecting the company name is a positive reinstatement of the integrated nature of our products. The change helps us to form a more connected and consistent brand to represent our integrated software solutions for businesses.”
HubSolv Messenger connects HubSolv users and their clients through an instant messaging portal to pull Credit reports, Anti-Money Laundering (AML) checks, Bank statements, verify individuals’ ID and upload documents.