Intelligent Environments announces rebrand

Financial service technology provider intelligent Environments has announced that after a comprehensive brand review, the company will now become ieDigital.

Founded in 1985, Intelligent Environments has secure consumer-facing digital financial platforms for, among many others, HSBC, Lloyds Banking Group and Argos.

The new name and refreshed brand identity reflect the natural evolution of the company’s core digital capabilities, and will support its ambition to expand internationally. The rebrand comes hot on the heels of a new ieDigital office opening in Australia, and the recent appointment of Jeremy Young as CEO.

Young, former Head of Retail Banking & Insurance with Oracle and General Manager of EMEA with Adeptra before and after its acquisition by FICO, initiated the rebrand in January.

Young said “As a leading fintech business with global ambitions, it’s important that our brand travels as well as our expertise”, said Jerry Young. “We feel the new brand brings our visual identity right up to date, is more versatile and altogether more digital. The name is also much better aligned with our core business, and easier for customers and colleagues across all territories to pronounce, which is incredibly important.”