Inicio and Northumbrian Water agree customer engagement partnership

Income and expenditure specialist, Inicio has announced a customer engagement partnership with Northumbrian Water using an avatar called Budgie.

​Inicio says that the customer engagement rates were around 40%, meaning a large number of customers who previously weren’t accessing support could now be helped. A further 85% of customers were able to complete the process on their own without needing further support, 

​The company says that it has also identified over £500k in additional benefits for customers.

Inicio Chair, James McGlynn said “Its sometimes difficult to quantify how any AI technology actually does enhance the business and customer experience, therefore its great to see the results of how Budgie significantly improves business productivity while making a real difference for customers who need that support “