Secure Trust Bank Commercial Finance appoints North West Sales Director

4th May 2023

Secure Trust Bank Commercial Finance, an asset-based lending provider, has expanded its nationwide network of sales professionals with the appointment of Andrew Welden as Regional Sales Director for the North West.

Welden joins from Breal Zeta CF, where he led on the firm’s asset-based lending strategy across Merseyside and Cheshire, with a focus on facility sizes between £5m and £150m. He also helped the firm establish a presence in Manchester as it opened a new office in the city.

As part of the firm’s UK-wide origination team, Welden will be helping to drive deal activity across the region to deliver flexible asset-based lending solutions to some of the UK’s most innovative businesses, as well as building on Secure Trust Bank’s existing network of key introducers.

Paul Johnston, Regional Managing Director at Secure Trust Bank Commercial Finance, said “Given his proven track record of delivering support to innovative businesses across the region, Andrew is a strong new addition to our team. Joining our experienced origination team, he’ll be delivering on our joint mission to provide flexible facilities to support the UK’s SME ecosystem. I look forward to welcoming Andrew and working closely with him to deliver on this mission.”