Ultimate Finance appoints new Sales Director

11th September 2025

Ultimate Finance has announced that it has appointed Paul Hansen in the newly created role of Asset Finance Sales Director.

Hansen brings over 30 years’ asset finance sales experience, including more than a decade in senior leadership roles across both lenders and brokerages. He will lead the asset finance sales strategy, accelerate new business growth and deepen engagement with Ultimate Finance’s broker network nationwide.

Andrew Ribbins, Ultimate Finance Group Head of Sales, said “Paul’s decades of asset finance experience and broker insight make him a great fit for our values. His passion for developing talent comes at an exciting time as we scale our Asset Finance proposition with brokers.”