Snap Finance makes three senior appointments

10th April 2026

Snap Finance has announced that it has made three senior appointments to its business development team.

Dave Fletcher joins as Head of Business Development from HSBC, where he spent almost three years as Head of Retail Merchant Relationships covering UK point-of-sale (POS) credit. He brings more than 20 years’ experience in the consumer finance sector, having held senior roles at Creation Consumer Finance, Market Harborough Building Society and Hitachi Capital (now Novuna), and John Lewis Financial Services, with a strong track record of building and leading high-performing enterprise sales teams and delivering significant growth.

Joining as Senior Managers, Enterprise New Business are Sam Hennesey and Jay Sandhu, who both bring extensive credit and financial services sales and strategic retail partnership experience.

Hennesey’s previous roles include business development and leadership positions at Novuna, Barclays Partner Finance and Social Money, working with some of the UK’s leading retail brands to shape credit and broader commercial strategies.

Whilst Sandhu’s experience across embedded finance, point-of-sale lending and retail partnerships within banking and fintech has seen him manage high-value national accounts and work cross-functionally across Product, Risk, Compliance and Operations. He joins from HSBC where he was Product Manager in Merchant Relationships and most recently supported the launch of a new POS lending proposition. Prior to this, he was at Omni Capital Retail Finance and BNP Paribas.

These additions follow Liam Deasey’s appointment last year as Snap’s Chief Revenue Officer to expand the company’s distribution reach, build new strategic partnerships, and broaden its digital first proposition.

Andy Smith, CEO at Snap Finance UK, said “I’d like to welcome Dave, Sam and Jay to Snap, whose appointments come at an exciting time as we maintain momentum with our growing retail and lender partner network.

“Our innovative solutions help retailers drive sales and unlock growth by offering inclusive, responsible credit to support financially underserved customers. This enables us to build long-term value for our partners and support their strategies by opening up a broader customer base.

“We have already made significant progress in this space, and having Dave, Sam and Jay on board, with their experience, expertise and industry connections, will help us communicate and deliver our value proposition further.”