Incomes battle expenditures as winter approaches

29th November 2024

Increases in average salaries are still struggling to overcome ever rising costs in core expenditure for many UK households, with more signs of people leaning into credit to make ends meet, according to the November 2024 Money Statistics, produced by The Money Charity.

Hard-pressed UK households will have welcomed the news of average salary rises but much of the benefit of these increases is barely being felt, with the cost of many essential items continuing their upward rise. In the three months to September 2024, regular pay increased by 4.8%, with the average salary reaching £33,495 excluding bonuses or £36,291 including bonuses.

Despite these rising incomes, consumer credit was also seen to be increasing quickly, by £14 billion in the year to September 2024, indicating that people are struggling to balance their incomes and expenditures. According to Citizens Advice, 32% of renters used credit to pay for their rent in the year to July 2024. These findings tally with an ongoing upward trend in rental prices, increasing by 8.7% in the year to October 2024, with the median monthly rent for a one-bedroom flat now sitting at £1,049, or £1,632 in London.

All of this credit needs to be serviced and comes against the backdrop of interest rates remaining high despite the reduction in the Bank of England Base Rate, with the average credit card interest rate sitting 19.83% higher above the Base Rate in October 2024. Annual interest payments per UK household average £2,855 and £1,501 per person, equating to 4.14% of average annual earnings.

Meanwhile the Consumer Price Index increased to 2.3% in the year to October 2024, largely due to rises in gas and electricity prices.

The perennial challenge of properly balancing income with expenditure is the foundation of all budgeting and a central building block for people increasing their Financial Wellbeing. Every month we’re engaging thousands of people of all ages with this area, encouraging them to develop their skills, knowledge, attitudes and behaviours to best equip them to face down this challenge.

But the very valid question for many remains, how can these be balanced under heavy pressure, when one side of the equation keeps increasing at a far greater pace than the other? This tension demonstrates the financial dilemma increasingly more UK households are facing. The last few years have been incredibly tough on people’s budgets and many are feeling out of control and helpless, unable to harness their money to make the financial decisions they feel are right for themselves and their families. Circumstances clearly remain deeply challenging right across the UK.

Michelle Highman, Chief Executive of The Money Charity