Aro and Equifax agree data-driven partnership

8th February 2024

Embedded finance specialist, Aro has announced a partnership with Equifax.

Equifax will acts as an introducer to Aro’s platform which enables consumers to compare credit cards, secured loan and personal loan products simply and find a financial product that suits their needs from the panel of lenders.

With the partnership, Equifax makes use of Aro’s data-driven matching platform which enhances the chances of customers obtaining
the financing they seek via a set of machine learning models.

Emma Steeley, Chief Executive Officer at Aro said “Our new partnership with Equifax will continue to promote financial empowerment and create a transformative experience for more consumers. We’re pleased to be supporting Equifax to embrace innovation, transparency and data-driven insights, which will bridge the gap between lenders and borrowers to drive forward financial inclusion. Our mission is to redefine the lending landscape, ensuring that the power of our personal credit matching technology benefits everyone on their journey towards financial prosperity.”

William Napier, Product and Marketing Director for Consumer Solutions at Equifax UK, said “Delivering the best value to our customers and empowering them to make the best possible financial decisions is at the heart of everything we do. It’s easy for consumers to be overwhelmed by the volume of credit products available, leaving them confused about their affordability. A partnership with Aro felt like a natural progression for Equifax to deliver a better user experience for our customers. We’re excited about this new age of Equifax with Aro, which will help consumers live their financial best.”