AutoProtect Group appoints Chief Revenue Officer

AutoProtect Group has announced that it has appointed Mike Edwards as Chief Revenue Officer.

Previously Edwards has been responsible for success in strengthening and expanding relationships with distributing retailers. The new role will see Edwards continue these efforts alongside an expanded focus on revenue generation through DigitalPlus, the digital B2B2C channel, which is forecast to be a key area for growth for the Group and its retailers.

Graeme Nieman, Chief Executive Officer at AutoProtect Group, said “With his deep industry expertise and strong leadership, Mike is well-positioned to drive growth and strengthen AutoProtect Group’s position in the market whilst maintaining our focus on creating remarkable journeys for customers, dealers and colleagues alike.

“Supported by a strong and experienced team, we look forward to the continued success and innovation Mike will bring to AutoProtect Group, and we wish him all the very best in this expanded role.”