AutoProtect Group appoints Chief Sales and Marketing Officer

14th January 2022

AutoProtect Group has announced that Mike Edwards has joined the business as Chief Sales and Marketing Officer.

Edwards joins with extensive automotive experience from his role at Pendragon where he was Head of Finance & Insurance, and his previous 14-year tenure at Mercedes Benz Retail Group, most latterly as Group Finance & Insurance Manager.

Edwards is set to lead the corporate sales, strategic account development and marketing functions. He will also head up the group’s partnerships, OEM and integration strategies, as well as DealTrak’s finance lender and broker activities.

This appointment is testament to AutoProtect Group’s ongoing commitment to strategic partnership with the automotive sector – with collaboration and growth being paramount at a time of evolution and change for the industry.

Group CEO Matthew Briggs said “The evolution of motor retailing and F&I continues to accelerate, led by digitisation, regulatory change and increasing customer-centricity. We see Mike’s appointment, given his experience, retailing insight and passion for F&I, as a clear statement of our commitment to taking the lead in collaborating and supporting all of our clients across the sector. We are genuinely excited to have him on board.”