Consumers set for £50bn spending spree

18th March 2021

A report from the Centre for Economics and Business Research (CEBR) and Scottish Friendly suggests that consumers will go on a £50 billion spending spree once restrictions are lifted, spending money saved over the past year.

The analysis says households intend to take more holidays and eat out more, with a quarter of the £192 billion in savings accumulated amid the lockdown expected to be spent. The CEBR estimates that 26% of the savings would be spent,

Nearly half (46%) of consumers have seen their cash savings increase over the past year and collectively they are estimated to be holding an extra £192 billion.

This extra spending means the UK savings ratio for 2021 is expected to fall to 11%, down from last year’s high of 16%. Despite the drop, it will remain well above the long-term average of 8.5% (2000 – 2019) because of spending restrictions in place during the first half of the year.

Scottish Friendly and Cebr studied 50 years’ worth of households saving data and interviewed 4,000 UK adults as part of their study. Over a third (34%) of those who plan to spend more money this year say their cash will go towards travel and accommodation for overseas holidays.

Meanwhile, 29% of consumers with extra savings from the last year plan to spend more on domestic holidays in 2021.

The government’s ‘Eat out to help out’ scheme helped to boost retail spending last year, but irrespective of whether that is reintroduced, 28% of people anticipate increasing their spending in restaurants and cafes this year.

In contrast, less than one in five (19%) said they had pent-up demand to increase spending in pubs and bars.

Many sections of the UK economy are set to benefit from a short-term boost in consumer spending, but not all households anticipate increasing their expenditure.

One in four (25%) consumers plan to spend more money this year because of events of the past 12 months, but more than two in five (42%) say that they don’t have pent-up demand to increase spending during 2021.

Kevin Brown, Savings Specialist at Scottish Friendly said “The extra cash that many Brits have been fortunate enough to save over the past 12 months has been sat idle in bank accounts while people wait for restrictions to be lifted.”

“A large proportion of Brits clearly intend to enjoy the opportunity to finally spend some of that cash over the comings months on holidays, meals out and in the shops.”

“This will provide a welcome boost for many businesses, but it could lead to a sharp spike in prices during the remainder of 2021, which risks hurting many savers.”

“If interest rates are kept low, there is a real threat that inflation could rise rapidly above the Bank of England’s 2% target and be difficult to control. If this is allowed to happen, then it will be UK households who bear the brunt of its force. Anyone who has money with a bank or building society, could see the real value of their savings eroded in a relatively short space of time.”

“The inflationary alarm bells are ringing and households may want to consider moving away from cash to find opportunities for potentially greater investment growth.”

 Households saving ratio 2019/21